Loren mcdonald is a frequent and recognized speaker at digital marketing events around the world. Loren mcdonald is a passionate and recognized thought leader with more than 33 years experience as a marketing executive, consultant, speaker and content marketer. Increase usage of triggered emails adding more triggered messages to your email program generates a growing stream of revenue from emails that are close to set and forget. The content we send out will be integrated with all other channels, making for smarter marketing. Whitepages people search is the most trusted directory. Inspirational quotes and sayings from loren mcdonald. Loren mcdonald, vice president of industry relations for silverpop, commented. See the complete profile on linkedin and discover lorens. Loren mcdonald, vice president of industry relations, ibm.
However, you may find some hangups with the programs user interface, which isnt very intuitive. Loren mcdonald biography direct marketing association of. Will gmail tabs affect your email marketing strategy. He has 35 years of marketing experience at companies including ibm, silverpop, arthur andersen, and uswebcks.
For nearly a decade, email marketers struggled to overcome the deliverability challenges of video in ema slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Mar 09, 2009 in addition to changing the name the eec is attempting to standardize how the render rate is calculated. Want to create a worldclass email or mobile marketing program. Aug 31, 2017 silverpop has built a following for some their thought leadership in the email marketing space, specifically from loren mcdonald, who has a reputation for sharing solid information.
Silverpop unveil 2012 email marketing open and clickthrough. Loren mcdonald, cochair of the eec measurement accuracy roundtable posted his views on the discussion today. Jan, 2009 why marketing must nurture leads for maximum sales success. Silverpop study reveals relevancy key to engaging customers.
Loren mcdonald program director, marketing research. From marketingsherpa email summit 20, loren mcdonald, vp of industry relations, silverpop, discussed to an audience how to use buyer behavior to improve email campaigns. Silverpop, an ibm company, is a digital marketing software company focused on helping marketers transform the customer experience increasing engagement and driving revenue. Why transactional, promotional email rocks for marketers. Apr, 2012 loren mcdonald, vice president of industry relations, silverpop.
He has been a regular speaker on email marketing, mobile and content marketing since 2002 at more than 200 events in nine countries. Published while the software update was still rolling out on desktops, android, and ios devices, mcdonalds article was more of an overview to inform silverpop clients of the change and to. Marketing automation is changing the way email marketers do their jobs. He has written thousands of posts and articles about email marketing trends and best practices, and his research and commentary have appeared in more than 100 publications, including the new york times, the wall street journal, and usa today. Loren mcdonald writes about the factors driving adoption of electric vehicles and the opportunities and challenges the transition to evs presents companies and entrepreneurs.
How to increase email response rates multichannel merchant. In this session by loren mcdonald, silverpop s vice president of industry relations, attendees will. Send a blast, kill a hamster loren mcdonald vp, industry relations. Jan 06, 2009 loren mcdonald is vicepresident of industry relations at silverpop, an email service provider for b2c marketing initiatives and b2b leadmanagement processes. Konrad group is a global leader in the enterprise and consumer technology space. Delivering awesome customer experiences with behavioral marketing automationwith loren mcdonald, vice president of industry relations for silverpop. Loren mcdonald, vp of industry relations at silverpop, an ibm company loren. As senior consultant at ibm marketing cloud she has delivered digital strategy to a wide variety of clients across the travel, entertainment, retail industries as well as nonprofits organizations and financial institutions. They provide consulting, design, development and application management services, with an emphasis on building compelling user experiences.
Email campaign strategy, trigger and nurturing campaigns i just got back from the internet retailers conference 2011, where loren mcdonald vice president of industry relations at silverpop did a great job of presenting some of the major results of his companys recently. In this artificial intelligence podcast episode, we talk about ai and ml in marketing with loren mcdonald, who is program director, marketing. Loren mcdonald, vice president of industry relations. The company offers automated email marketing strategies, campaign management, execution, and analytics of campaign results. Loren mcdonald is a vice president of industry relations and an overall email evangelist at ibm silverpop. Podcast ebooks webcast subscribe advertise 40under40. Marketers really need to capitalize on transactional emails, loren mcdonald, silverpops vp of industry. Silverpops email marketing technology powers retail revenue. Silverpop s loren mcdonald discusses how email is fast becoming a dynamic content platform. Industry relations at email and marketing automation provider silverpop. The technology has evolved over the past 12 months, according to marketing research and advisory firm siriusdecisions, and.
Caroline has over 7 years experience working in digital marketing both client and agencyside. Oct 17, 20 delivering awesome customer experiences with behavioral marketing automationwith loren mcdonald, vice president of industry relations for silverpop. See the results of ibms annual report on digital marketing metrics. Industry relations, ibm marketing cloud including career history, news and intelligence, portfolio companies and investments. He manages the development of white papers and studies, webinars, bylined articles and blogs, and delivers extremely popular educational. Loren mcdonald, ibm silverpop vp industry relations. Mar 17, 2020 mcdonald develops researchbased content and educates marketers on digital marketing best practices including the impact of ai and machine learning. He is also the author of the book almost everything you wanted to know about email marketing. Sep 05, 20 on june 6, loren mcdonald, vice president of industry relations at silverpop, published an article discussing gmail tabs on the official silverpop blog. Start with improving your welcome email by moving to a series and that incorporates offers and helpful. An ebook reader can be a software application for use on a computer.
Adam covati, argyle social kelly dedman, experian cheetahmail jerry doyle, prospectiv tanya hide, yesmail jeff mills, eroi colleen petitt, merkle landon ray, sendpepperofficeautopilot peter roebuck, all. These findings confirm that response rates vary widely based on the approach that is taken and the content that is. Discover loren mcdonald famous and rare quotes that speak for themselves. While under attributing revenue from email is likely a problem at manymost companies, it may not be the main reason that email marketing is underresourced. Silverpop unveils 2012 email marketing metrics benchmark study. Since multiple tests have found that asking for more information than just an email address at optin decreases conversion rate, only use secondary tactics after you. Loren mcdonald, silverpop, former cochair david daniels, the relevancy group, former cochair. Why marketing must nurture leads for maximum sales success.
Interview with loren mcdonald, program director, marketing. Marketing and electric vehicle ev evangelist with 33 years experience in executive marketing, content marketingthought leadership and evangelist roles. View loren mcdonalds profile on linkedin, the worlds largest professional community. Tactics to integrate social and email marketing silverpop slideshare. Loren mcdonald program director, marketing research acoustic. Jun 17, 2014 automated emails outperform their manual counterparts when it comes to engaging customers, but the key is to ensure that these automated messages are timely, relevant and personalized. Customers become your marketing department social media has changed marketings job description. Silverpop announces gold sponsorship of dreamforce 20. Mcdonalds role at ibm is to produce researchbased thought leadership. Loren mcdonald thought leader, speaker and content marketer. View phone numbers, addresses, public records, background check reports and possible arrest records for lorene mcdonald.
Silverpop systems inc company profile and news bloomberg. Timing and relevancy key to engaging customers through email. Loren mcdonalds role at silverpop is to educate clients and prospects on best practices and emerging trends in email marketing and marketing automation. Loren mcdonald is vicepresident of industry relations at silverpop, an email service provider for b2c marketing initiatives and b2b leadmanagement processes. Widely acknowledged as a top thought leader on email marketing, mcdonald was recognized in 2014 and 2015 as one of the 50 marketing thought leaders over 50 by brand. Arthur andersen, uswebcks, emaillabs, lyris, silverpop and ibm. Apr 05, 2010 presentation is from a january 2010 silverpop webinar. Oct 31, 20 loren mcdonald, vp industry relations of silverpop, recently agreed when he said. World class email marketing needs great insight according to loren mcdonald, vp industry relations, silverpop. Loren mcdonald, vp of industry relations, silverpop, professes that what you learn during initial interactions with subscribers drives your ability to be relevant moving forward. Silverpop makes this possible by using customer data and each individuals behaviors to inform and drive every interaction in real time.
Send a blast kill a hamster email marketing silverpop slideshare. Loren mcdonald is a passionate and recognized thought leader with more than 33 years. Loren is a frequent speaker on digital marketing trends and best practices and in his current role at ibm watson marketing he is focused on the emerging role of artificial intelligence. Loren mcdonald from the silverpop blog recently posted an informative article about changes marketers must be aware of. Share motivational and inspirational quotes by loren mcdonald. He presents 3 reasons why we should care about using render rate. Loren mcdonald s role at ibm silverpop is to educate clients and prospects on best practices and emerging trends in email, mobile, and social marketing and marketing automation. The report includes traditional benchmark metrics like email marketing open, clickthrough and unsubscribe rates, email client and device data, and engagement read rates.
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